Traffic generation and lead generation are very often mis-understood. But the fact of the matter is that both are definitely different, but still related to each other. Targeting traffic is aiming visitors to conceive organization's sales intentions.
Generating leads is the process of converting visitors into potential customers. To target traffic is the first step and generating leads is the second step in the business procedure.
Sales managers have several priorities while they are working on a topic but the primary function is to focus, process and improve sales and marketing and this procedure would further increase the lead. This process works as an effective and efficient sales management process that plans, targets and sets goals for further business implementation.