CHOOSE ONE- PPC OR SEO?

PPC OR SEO
Since the PPC campaigns are earning higher than the SEO campaigns, many companies are now hiring SEO companies to execute their marketing strategies. The main difference between these two is that PPC is actually an advertising campaign whereas SEO is more of investment in infrastructure. But it is important to note that the two are distinct in the way they quantify, PPC campaign has a definite start and a perfect end which determines the ROI; whereas SEO takes time to implement, but has outlasting results. Since both have their own advantages in increasing the organization's exposure, it is important to understand that they are distinct in their respective investment and in determining why PPC is not a good indicator of performance that of a SEO firm.