WHAT CAN YOUR WEBSITE DO FOR YOU? CHECK THIS OUT
If you are selling your services or products, you need to convince your customers to buy the same, and if your marketing through website then you need to keep that satisfying content and tools that they require for buying decision. Since you can't expect your customer to know everything, you need to tell them the difference between your products and services. If you have designed your website rich with user friendly information you gain confidence of your customer in making buying decision. Hence you can add that your website is more of a selling tool. Simplify the options, do not give too many options to your customers, otherwise they get confused.
Make your website design easy for your customers, describe your services and products for sale and describe their benefits, content must be attractive so that it can grab the attention of the customer. While creating a website, always make sure that your site has eye catching design so that it can become an active point of sale. It is more just a medium of advertising, it is a place where you can directly interact with the company, or you can leave your suggestions on their website.