Content is going to be the future of design and development of a website. The content loading at your site is your company's expression and impression. The main part of generating traffic to your site is link building, and it is done by unique and original content, content that appealing and that shows what you actually want to say. For writing a uniquely appealing content, firstly, recognize the kind of audience you want to target. Then choose the keywords that you feel would be beneficial for ranking high on the search engines. Always take a brief idea of previous content that has already been served at the website. And once you are ready with the content, promote your content by creating blogs and RSS feeds.