Wednesday, June 27, 2007

Trust Rank Algo

TrustRank is a link analysis technique .
Many Web spam pages are created only with the intention of misleading search engines. These pages, chiefly created for commercial reasons, use various techniques to achieve higher-than-deserved rankings on the search engines' result pages. While human experts can easily identify spam, it is too expensive to manually evaluate a large number of pages.

One popular method for improving rankings is to increase artificially the perceived importance of a document through complex linking schemes. Google's PageRank and similar methods for determining the relative importance of Web documents have been subjected to manipulation.

TrustRank can be use :

Automatically boost pages that have a high probablility of being good, as well as demote the rankings of pages that have a high probability of being bad.

search engines identify what pages should be good canidates for quality review


egb said...

Nice Article...

Ranvir Singh said...

loved reading your blog....
Thanks for sharing the information....

ranjith said...

Great article with excellent idea!Thank you for such a valuable article
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